My old logo (Right) had many issues which meant that it was definitely in need of a redesign. These issues include the colours which were very dull and also included the use of gradients which did not translate well into black and white. The negative space between shapes were also far too small making legibility even more of an issue. Finally the chinese text beneath which was simply my name in chinese did not add anything to the design and only served to confuse potential clients.

In my sketches my aim was to simplify the design down to something more legible and modern that wouldnt go out of style. I also wanted to explore the idea of designing a high end, serif style monogram but in the end I went back to something closer to my original design.