top of page
Falmouth Phoenix
Branding and Jersey Design
Date
2021
Client
Discipline
Falmouth University
Esports Team
Branding, Visual Identity, Fashion, Illustration, Graphic, Print.
Audience
University students, Specifically Esports teams and societies.
Brief
Falmouth University is a relatively small University in comparision to most. As a result their societies were also small and their Esports teams have only started to grow and become competitive in the last few years.
Falmouths Esports society had no official branding representing the uni for external competitions. They have asked for a full brand identity overhaul, a team logo/mascot and an official jersey design to be printed and distributed to players.
Solution
The final identity is centered around the logo of a double headed phoenix within an abstract castle shaped shield. It is directly based on themes from the falmouth town crest.
The brand colours used, black, white and gold, are considered colours symbolic of Cornwall due to the use of black and white on Saint Piran’s Flag (the Cornish flag) and also gold from the 15 gold bezants used in the the Duchy of Cornwall shield.
Wordmark
The Falmouth Phoenix wordmark was created from scratch by combining elements of the Logomark with Falmouth Universities own logo and typeface.
By applying the curved nature of the Logo wings to the sharp, angled flourishes in the falmouth logo, I was able to create an alternate version of the falmouth typeface with rounded accents that pair perfectly with the logomark.
Development
Throughout the research phase I would sketch down any ideas I had for shapes, features and forms primarily focusing on representing the phoenix.
It was difficult to try and capture the details of feathers and flames whilst also maintaining a simple design that would be visible when scaled down to small sizes.
I wanted to try designing a crest style logo based on falmouths official town crest. In order to to encorporate the castle turrets that feature in the actual crest I gave the top of the shield crenelations to symbolise castle battlements.
Another issue was finding a way to illustrate 2 heads without the anatomy looking wrong and distorted, But I felt that the double headed eagle from the falmouth crest was a central aspect of the branding and I didnt want to lose that element.
The Official Falmouth Coat of Arms
Jersey
After doing some intial moodboard research of jerseys from other Universities I set about designing a jersey using the Phoenix section of the logo as the central design.
I found that the most aesthetic jerseys were ones that didnt use too many extra shapes, as with the Logo, the simpler the design the better, so without any extra shapes competing for attention, the logo can be the primary focus.
The final design utilises the symmetry of the logo and wraps perfectly around the jersey, creating a natural framework from the collar, down around the sleeve and onto the back, creating well sized areas for placing brand logos and assets.
Brand
Guidelines
After designing the logomark and jersey, the next step was to create clear brand guidelines in order to ensure a consistent, cohesive visual identity across all touchpoints.
bottom of page